By far the most popular question I hear from entrepreneurs stating to sell on eBay is “what do I sell?” That is a question that if you can properly answer, you’ll have success on eBay. What’s my answer? I’ll tell you in a minute. First, I need to explain why it’s so easy to get stuck here. (Don’t worry, I’ve been there too.)

The main reason why this is such a roadblock is because eBay is a product-centered business. You need to have something to sell or you won’t be in business. You need to buy product at low cost and sell higher. It’s a simple model, and you’re probably saying “yeah, I know that.” Listen for just a minute.

Someone who gets stuck here is the same type of person who might get stuck figuring out which stock to buy in the stock market. It’s the same model, right? Buy a stock low, sell it high. Buy inventory low, sell it for more on eBay.

Think about what makes a really successful stock trader. They can see which stocks are going to go up. They look at what the market is doing right now, they look at what the price of the stock is, and they make the call.

A good stock trader will be someone who doesn’t just focus on one stock. Instead, they focus on the principles of how to buy a good stock. They look for the winning qualities. They then filter through the many options to find those winners. Well it works the same way with finding products to sell on eBay. You need to educate yourself. You need to figure out what the market is doing. Then you need to be able to make the call when the situation demands it.

So what’s the key ingredient to find product to sell on eBay? It’s all about having the proper mindset. By training yourself to see opportunities, you’ll be prepared for them when they arrive. There are literally products all around you to sell on eBay. It’s just getting yourself in the proper business mindset to see the opportunities, and training yourself to be able to recognize a winner when you see one. We call this “the Seller’s Mindset” which means you’re always looking for things to sell on eBay.

Maybe you’re still wondering what to sell.

If you’re brand new to eBay, my recommendation is that you begin to sell stuff that you don’t need. There’s probably an area of your house that is too cluttered, whether it’s the attic, a closet, or the basement. Instead of having a yard sale, see if you can sell it on eBay. You’ll build your feedback ratings and be well on your way to becoming a better eBay entrepreneur.

Jesse Holmes is an eBay PowerSeller who has been making money on eBay for more than 3 years. Before you start to sell on eBay, don’t miss his excellent free eBay Business Start Up Kit, showing you step by step how to learn to sell on eBay.

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